By netblots, Nov 21 2012 12:35PM
Competing in an unforgiving environment in an effort to achieve a goal is possible through the use of guerrilla tactics. Whether in war, or in business, this term carries the same idea of using small groups to surprise another pod of people, and disperse immediately following.
Where guerrilla marketing is concerned, this strategy can include promoting products, services or ideas through the use of stickers, flash mobs, promotional graffiti and small events that are either coordinated in several locations at once, or on their own, reaching a local community. Ideally, the success of guerrilla marketing tactics will stretch into a viral explosion, which allows your company to be promoted worldwide at very little cost to your bottom line.
Guerrilla marketing relies on creativity, spirit, energy, execution and engaging concepts, not the use of big budgets. Think of it this way. The creation of a unique promotion that will generate a frenzy among those who are engaged in it. This results in the event being recorded on camera phones event-wide, whose videos will then be uploaded online for others to see. Creating a positive, memorable experience for your customer base will encourage retained and repeated business, while spreading your company's capabilities by word of mouth advertising.
However you plan to engage small groups of your client base through guerrilla marketing tactics, whether it is handing out samples on the street, or sending a flash mob into your local shopping centre, it is imperative that you have the online marketing tools in place to meet their needs once the event draws to a close.
The message from your sidewalk campaign should reflect and promote your company brand throughout, including your web design and online marketing campaign. If you do not have a graphic designer in house, it is important that you employ one who can carry a creative and consistent message across all of your marketing platforms.
In addition, your guerrilla marketing tactics should lead your target market to participate in a call to action, whether it is redeeming a code on your website or signing up for a promotion to win whatever it is you sell. This means your web design will need to be strong, consistent, user-friendly and engaging. The graphic designer will also need to work with your server management company to insure that your system does not crash in the event that traffic becomes overwhelming. Imagine if you spent the time, energy and creativity to put together a brilliant street team to promote your company through guerrilla marketing tactics, and it had been in the works for months. You planned every detail to the letter, including the timing of its launch. The promotion goes off without a hitch, and your campaign has been uploaded to YouTube, Facebook and Twitter almost instantly. Others begin to click on your website to enjoy the show, and find out more about your company, only to find that your site has crashed because of the traffic overload. Disappointment abounds, and those very same people who were excited about your promotion are now trashing your ability to keep up with technological times.
All marketing campaigns require exhaustive measures to ensure that every aspect of its execution has been planned thoroughly. Online marketing and web design carry an immense amount of weight throughout these campaigns, because of the world's ever-increasing reliance on technology. Talk to a capable graphic designer about your marketing needs, and ensure they are capable of handling the entire campaign to guarantee a consistent and successfully branded message throughout.
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